
Go! Go! Go!
1964

Representation Score
Limited
1957
Director
Len Lye
Runtime
2 minutes
Average Rating
No ratings yetNew Showbiz Analysis
Rhythm is an experimental montage that prioritizes sensory experience over traditional industrial documentary formats. Its significance lies in its narrative structure and sensory subversion rather than character development. The film's progressive value is its refusal to conform to mid-century Western aesthetic expectations. By integrating African percussion into American manufacturing imagery, Lye bridges cultural divides. The tension between the artist's vision and the sponsor's discomfort highlights its role in challenging established corporate media hierarchies.
Category Breakdown
The film focuses on mechanical assembly without depicting any characters or interpersonal dynamics related to sexual orientation.
The film centers on machines and industrial processes without featuring human characters or interactions. The absence of women reflects mid-century gendered labor divisions.
By combining African drum music with American industrial assembly, the film introduces a non-Western rhythmic framework into a Western capitalist context.
The film uses rhythmic structures that challenge sanitized corporate messaging, prioritizing experimental expression over standard commercial formulas.
As an abstract, kinetic study of motion and machinery, the film does not feature human characters and thus does not address physical disabilities or neurodivergence.
Present on Screen
Limited or Absent
Official Synopsis
Intended as a publicity film for Chrysler, Rhythm uses rapid editing to speed up the assembly of a car, synchronizing it to African drum music. The sponsor was horrified by the music and suspicious of the way a worker was shown winking at the camera; although Rhythm won first prize at a New York advertising festival, it was disqualified because Chrysler had never given it a television screening. P. Adams Sitney wrote, “Although his reputation has been sustained by the invention of direct painting on film, Lye deserves equal credit as one of the great masters of montage.” And in Film Culture, Jonas Mekas said to Peter Kubelka, “Have you seen Len Lye’s 50-second automobile commercial? Nothing happens there…except that it’s filled with some kind of secret action of cinema.” - Harvard Film Archive

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