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Now!

Now!

1965

Director

Santiago Álvarez

Runtime

5 minutes

Average Rating

No ratings yet

Synopsis

Using morgue photos, newsreel footage, and a recording by Lena Horne, Cuban filmmaker Santiago Alvarez fired off 'Now!', one of the most powerful bursts of propaganda rendered in the 1960s.

Where to Watch

Diversity & Representation

Overall Score

6.9/10

Good


Category Breakdown

LGBTQ+ Representation

Minimal

The film focuses on geopolitical and class-based struggles. It does not feature specific LGBTQ+ narratives or non-cisnormative identities.

Gender Representation

Fair

Gender is secondary to class and colonial status. Women appear in newsreel footage as active participants in revolutionary struggles rather than passive subjects.

Racial & Ethnic Diversity

Excellent

The film excels by centering the Global South experience. It prioritizes the identities of colonized and ethnic minorities marginalized by Western-centric media.

Religious & Cultural Diversity

Excellent

The work critiques Western institutional hegemony, including capitalism and religion. It frames the revolutionary insurgency of the working class as a legitimate response to colonialism.

Disability Representation

Minimal

As a political montage of newsreels and historical footage, there is no discernible focus on disability representation.

Strengths

  • Exceptional centering of the Global South and marginalized ethnic identities.
  • Powerful deconstruction of Western institutional hegemony and imperialist structures.
  • Effective use of montage to elevate the agency of the colonized and working class.

Areas for Improvement

  • Lack of representation for LGBTQ+ identities and non-cisnormative narratives.
  • Absence of specific focus or narratives regarding disability representation.
  • Limited depth in individual gender studies or character-driven female representation.

AI Analysis

Santiago Álvarez’s *Now!* is a seminal work of Third Cinema that uses non-linear montage to dismantle Western cinematic hierarchies. It functions as a visual essay deconstructing power dynamics between the Global North and the Global South. The film achieves exceptional representation regarding racial, ethnic, and cultural agency. It prioritizes the agency of colonized populations, framing their struggle against hegemony as the central driver of its visual logic. However, the film is highly specialized. It does not engage with modern identity politics, such as LGBTQ+ or specific disability narratives, as its focus remains on macro-societal and class-based movements.

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