You are here:

The Coca-Cola Case

Name: The Coca-Cola Case
Director: Carmen Garcia, German Gutierrez
Released: 2009
Duration: 86 min

Representation Score

5.9/10

Fair

2009

Director

Carmen Garcia, German Gutierrez

Runtime

86 minutes

Average Rating

No ratings yet

New Showbiz Analysis

The documentary excels at deconstructing systemic power and corporate dominance. By centering the legal ability to act of international populations, it provides a necessary critique of how Western corporations impact the Global South. However, the film remains conventional in its gender and identity representation. The focus on male-led legal advocacy means that LGBTQ+ and gender-specific narratives are largely absent from the core storytelling. Ultimately, the film's progressive value stems from its institutional critique rather than identity politics, making it a study of globalized human rights and accountability.

Watch this, not that →

Category Breakdown

Does The Coca-Cola Case have LGBTQ+ representation?

Fair

The film focuses on labor rights and legal frameworks rather than identity-based narratives. There is no explicit evidence of LGBTQ+ characters or themes related to non-straight relationships.

How does The Coca-Cola Case portray gender?

Fair

The narrative centers on male protagonists leading a legal battle. While it addresses the broader working class, it lacks specific evidence of women's roles or challenges to traditional gender hierarchies.

How racially and ethnically diverse is The Coca-Cola Case?

Good

The documentary prioritizes the ability to act of non-Western populations by centering foreign plaintiffs. It highlights the legal struggles of international workers against multinational corporate interests.

How does The Coca-Cola Case represent religion and culture?

Excellent

The film offers a profound critique of Western institutions and capitalist icons. It utilizes an international human rights framework to challenge the power of globalized capital.

Does The Coca-Cola Case include disability representation?

Minimal

There is no documented evidence regarding the portrayal of individuals with physical or neurodivergent disabilities.

Present on Screen

Strong focus on the legal ability to act and experiences of non-Western populations.
Effective critique of Western corporate dominance and capitalist structures.
Prioritizes international human rights over the celebration of corporate icons.

Limited or Absent

Lacks explicit representation of LGBTQ+ identities or narratives.
Features a conventional focus on male protagonists within the legal battle.
Provides no documented evidence regarding disability representation.

Official Synopsis

Two lawyers and labor rights' activists, Daniel Kovalik of the United Steel Workers of America and Terry Collingsworth of the International Rights Advocates, and their partner Ray Rogers of Corporate Campaign firmly believe that US multinational corporations should be held accountable for the shabby practices of their business associates throughout the world. To lead their battle, they resort to a law dating back to the origin of the American Constitution - The Alien Tort Claims Act - which allows foreigners to file suit in the U.S. against Americans who violate international laws. The film tells the story of their fight against one of America's stellar icons: the Coca-Cola company.

How are these scores produced? →