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SmoKings

SmoKings

Representation Score

3.9/10

Limited

2014

Director

Michele Fornasero

Runtime

101 minutes

Average Rating

No ratings yet

New Showbiz Analysis

SmoKings is a documentary centered on the economic tension between small-scale entrepreneurs and multinational corporations. The narrative follows the Messina brothers as they face a major lawsuit from 'Big Tobacco' after their online cigarette business becomes highly successful. While the film lacks significant representation regarding gender, race, or sexual orientation, it excels in its thematic critique of systemic power. It frames the legal battle as a struggle for individual control against oppressive corporate dominance.

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Category Breakdown

Does SmoKings have LGBTQ+ representation?

Limited

The film focuses on a legal and economic dispute between entrepreneurs and multinational corporations. There are no LGBTQ+ characters or narratives addressing non-straight relationships.

How does SmoKings portray gender?

Fair

The narrative centers on the Messina brothers, suggesting a male-focused perspective. It lacks visible female influence or the subversion of traditional male leadership roles.

How racially and ethnically diverse is SmoKings?

Fair

Set in Turin, Italy, the film focuses on a specific European entrepreneurial context. There is no evidence of a diverse cast or non-white protagonists.

How does SmoKings represent religion and culture?

Good

The documentary challenges the dominance of large-scale capitalism and corporate legal structures. It frames the conflict as 'Little Guys' versus 'Big Tobacco.'

Does SmoKings include disability representation?

Minimal

There is no information available regarding the depiction of physical or neurodivergent identities within this documentary.

Present on Screen

  • Challenges established Western institutional power and large-scale capitalist dominance.
  • Provides a critique of systemic corporate legal structures used to suppress competition.

Limited or Absent

  • Lacks visible female influence or representation within the primary subject matter.
  • Features a narrow, male-focused perspective on entrepreneurship and legal struggle.
  • Provides no evidence of LGBTQ+ characters or diverse racial protagonists.

Official Synopsis

The Messina brothers are Yesmoke, a little tobacco company based in modern day Turin, Italy. Originally, Yesmoke was an online store for cigarettes selling its products all over the world. Every day millions of people would buy cheap packets of Marlboro, Camels and Lucky Strikes online. When sales reached over one hundred million, "Big Tobacco" started to fight the "Little Guys" and sued them for 550 Million dollars, obligating them to shut their website down.

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