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This Theatre and You

Name: This Theatre and You
Director: Felix Jacoves
Released: 1948
Duration: 8 min

No Poster Available

Representation Score

1.0/10

Minimal

1948

Approved

Director

Felix Jacoves

Runtime

8 minutes

Average Rating

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New Showbiz Analysis

This 1948 industrial film serves as an educational tool for cinema management rather than a narrative exploration of identity. Its primary goal is to illustrate the economic importance of the theater manager within a local community. Since the film was produced to standardize industry practices, it adheres to the social constraints of its era. It reinforces mid-century institutional norms and traditional business hierarchies rather than challenging them. As a result, the film lacks representation for underrepresented groups, focusing instead on the professional responsibilities and economic stability provided by the theater as a business entity.

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Category Breakdown

Does This Theatre and You have LGBTQ+ representation?

Minimal

The film focuses on cinema management and does not include any LGBTQ+ characters or stories about non-cisgender identities.

How does This Theatre and You portray gender?

Limited

Leadership roles emphasize the theater manager as a key business figure. This portrayal reinforces traditional hierarchies where professional authority is typically held by men.

How racially and ethnically diverse is This Theatre and You?

Minimal

The film highlights the theater’s economic role within the community. It does not show a diverse cast or explore multi-layered community dynamics.

How does This Theatre and You represent religion and culture?

Limited

The narrative centers on small-town capitalism and traditional social orders. It portrays the theater as a stabilizing force within conventional Western institutions.

Does This Theatre and You include disability representation?

Minimal

There is no mention of characters with visible or invisible disabilities. The focus remains on professional duties and economic utility.

Present on Screen

Offers clear insight into the historical economic role of movie theaters in mid-century communities.

Limited or Absent

Lacks representation of LGBTQ+ identities, diverse racial backgrounds, or individuals with disabilities.
Reinforces traditional gender hierarchies by centering professional authority in a singular, likely male, managerial role.
Focuses exclusively on established Western capitalist structures without exploring broader cultural or social diversity.

Official Synopsis

Produced in association with the Academy of Motion Pictures Arts and Sciences as part of a twelve part series called The Industry Film Project, meant to inform the public about specific facets of production and industry life. Movie theaters are located in most towns. They bring to the public not only one of the most affordable forms of mass entertainment but many other aspects of life through the films shown and through the theater's other uses. As a business, the theater is a vital part of the economic community, employing people, but also dependent on the public for its livelihood. The theater manager is the key person who ensures that every aspect of the theater runs smoothly. As the key business person for the establishment, he is also usually an integral part of business and community organizations in the town. He also ensures that the theater shows what the public wants to see, which can be a difficult task. Preserved by the Academy Film Archive in 2012.

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