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Why Plastic: Coca Cola/American Plastic

Why Plastic: Coca Cola/American Plastic

Representation Score

3.5/10

Limited

2021

Director

Max Stern, Laura Mulholland

Runtime

29 minutes

Average Rating

No ratings yet

New Showbiz Analysis

This documentary prioritizes systemic critique over personal identity politics. It serves as a specialized investigation into corporate accountability and environmental science rather than a study of social identities. The film's strength lies in its examination of capitalist structures and the environmental impact of industrial practices. However, it lacks representation in several key areas, such as LGBTQ+ identities and disabilities, resulting in a score that reflects its narrow, industry-centric scope.

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Category Breakdown

Does Why Plastic: Coca Cola/American Plastic have LGBTQ+ representation?

Minimal

The documentary focuses solely on ecological and industrial issues. It does not include any LGBTQ+ characters or stories about non-straight relationships.

How does Why Plastic: Coca Cola/American Plastic portray gender?

Fair

The film stays neutral on gendered power dynamics. It focuses on corporate structures rather than individual gender roles or challenging traditional gender norms.

How racially and ethnically diverse is Why Plastic: Coca Cola/American Plastic?

Fair

The subject matter touches on the disproportionate impact of waste on countries in the Global South. However, there is no explicit evidence of diverse casting or specific focus on underrepresented ethnic groups.

How does Why Plastic: Coca Cola/American Plastic represent religion and culture?

Excellent

The narrative criticizes global capitalism and Western industrial practices. It portrays the pursuit of profit through single-use plastics as a systemic issue that harms the global environment.

Does Why Plastic: Coca Cola/American Plastic include disability representation?

Minimal

There is no evidence that neurodivergence or physical disabilities are addressed. The film does not use these conditions as part of the narrative.

Present on Screen

  • Offers a strong critique of global capitalist structures and their environmental impact.
  • Challenges the morality of Western industrial models and corporate responsibility.

Limited or Absent

  • Lacks representation of LGBTQ+ identities and neurodivergent or physical disabilities.
  • Does not focus on gendered power dynamics or diverse individual identities.

Official Synopsis

Whales beached after ingesting plastic, oceans soiled: a quarter of marine waste today comes from cans and plastic bottles. The drinks industry produces 470 billion single-use bottles each year, 25% of which come from Coca-Cola. Although the world's largest soft drink producer has set ambitious targets to prevent this environmental pollution, it has often failed to do so. In the 1950s, the company sold its drink exclusively in returnable glass bottles, which it washed and refilled. Two decades later, these were replaced by disposable bottles - a decision whose devastating effects still linger.

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