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Like

Name: Like
Director: Garrett Bradley
Released: 2016
Duration: 10 min

Representation Score

6.6/10

Good

2016

Director

Garrett Bradley

Runtime

10 minutes

Average Rating

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New Showbiz Analysis

Garrett Bradley’s documentary offers a powerful shift away from Western-centric digital narratives. By showcasing the Bangladeshi click-farms, the film reveals the physical labor behind virtual popularity. It effectively redirects focus from user satisfaction to the systemic realities of the Global South. The film's strength lies in its critique of how digital influence is created through geographic and racial hierarchies. It connects globalized economic structures to the personal experiences of digital laborers. While the film excels in its geographic and racial focus, it lacks specific explorations of LGBTQ+ identities or disability. The emphasis remains on the intersection of capitalism and labor.

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Category Breakdown

Does Like have LGBTQ+ representation?

Fair

The film does not specifically explore LGBTQ+ identities or dynamics outside of traditional heterosexual relationships. It focuses on the socioeconomic aspects of click-farm operations rather than identity-specific issues.

How does Like portray gender?

Good

The documentary offers a nuanced look at the gendered nature of repetitive digital tasks. It avoids submissive stereotypes by highlighting the economic ability to act and significance of the labor performed by its subjects.

How racially and ethnically diverse is Like?

Excellent

The film stands out by focusing on the Bangladeshi labor environment, providing a non-Western perspective. It draws attention to the contrast between Western celebrity culture and the underrepresented labor force in the Global South.

How does Like represent religion and culture?

Excellent

The narrative dismantles the notion of social media popularity as a result of large-scale labor. It questions the disconnect between Western consumerism and the workers supporting it.

Does Like include disability representation?

Minimal

The film does not specifically address visible or invisible disabilities. Its narrative remains centered on socioeconomic and geographic identity.

Present on Screen

Shifts the focus from Western-centric views to Bangladeshi workers in the digital economy.
Offers a sophisticated critique of global capitalism and the commodification of social interactions.
Avoids gender clichés by emphasizing the economic ability to act and labor of its subjects.

Limited or Absent

Could include more explicit representation or exploration of LGBTQ+ identities.
Should address visible or invisible disabilities within the workforce.

Official Synopsis

In our current world, where worth is often gauged by online popularity, an economy has developed for paying for followers and likes. Through access inside the “click-farms” of Bangladesh, Like explores the multi-million dollar industry that grows social media followings for celebrities and brands alike.

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