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We're Going to Be Rich

Name: We're Going to Be Rich
Director: Monty Banks
Released: 1938
Duration: 78 min

Representation Score

1.4/10

Minimal

1938

K-16

Director

Monty Banks

Runtime

78 minutes

Average Rating

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New Showbiz Analysis

We're Going to Be Rich is a product of its 1938 context, adhering to the era's standard comedic clichés. The story follows a traditional 'get-rich-quick' structure that prioritizes situational humor over social critique. The film lacks complexity, focusing almost exclusively on a straight, white protagonist's journey. While the setting of South Africa offers potential for broader cultural exploration, the narrative remains centered on the central couple's personal ambitions. Ultimately, the film functions as a period-typical comedy that reinforces existing social hierarchies rather than challenging them.

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Category Breakdown

Does We're Going to Be Rich have LGBTQ+ representation?

Minimal

The film focuses on a traditional marriage between a man and a woman. There are no queer narratives or non-binary identities represented.

How does We're Going to Be Rich portray gender?

Limited

The story is driven by the male protagonist's ambitions. His wife's role seems to respond to his decisions, reflecting the gender dynamics typical of the era.

How racially and ethnically diverse is We're Going to Be Rich?

Limited

The film moves from Australia to South Africa but focuses solely on white characters. There is no indication of a diverse cast.

How does We're Going to Be Rich represent religion and culture?

Limited

The narrative explores themes of capitalism and gold mining, reinforcing the dreamer archetype without delving into colonial history.

Does We're Going to Be Rich include disability representation?

Minimal

There are no details about physical or neurodivergent disabilities in the narrative.

Present on Screen

The film provides a clear example of the 'get-rich-quick' comedic cliché common in early 20th-century cinema.

Limited or Absent

The narrative lacks diverse casting and fails to engage with the colonial complexities of its South African setting.
Gender roles are highly traditional, with the female lead playing a largely reactive role to the male protagonist.

Official Synopsis

A perpetual dreamer talks his wife into moving with him from their home in Australia to South Africa, where he hopes to discover gold and finally become wealthy.

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