
Hard Sell
2016

Representation Score
Fair
2014
Director
Kim Chapiron
Runtime
90 minutes
Average Rating
No ratings yetNew Showbiz Analysis
Smart Ass emphasizes philosophical and systemic critiques over demographic representation. The film serves as a postmodern exploration of societal decline and the erosion of traditional structures through digital immersion. While it effectively dismantles capitalist norms and institutional authority, it lacks depth in representing diverse identities. The focus remains on a single male perspective and a technologically dependent society that does not include a wide range of backgrounds.
Category Breakdown
The film does not prominently feature LGBTQ+ narratives or non-straight identities. While the digital setting allows for fluidity in identity, there are no characters who take control or make significant decisions based on their LGBTQ+ identity.
The story focuses on a male protagonist who navigates a technology-focused world. It does not challenge traditional gender power dynamics or highlight the intelligence of female characters.
The film does not rely heavily on diverse ethnic groups as key players in the story. The setting suggests a preference for conventional, homogeneous character types commonly found in science fiction.
The film provides a sharp critique of contemporary Western culture and consumerism. It offers a nuanced view of the modern fixation on digital validation and excessive consumption.
Themes of addiction and mental health issues serve as part of the atmosphere rather than as central character stories. Characters with disabilities do not have significant roles or control over their situations.
Present on Screen
Limited or Absent
Official Synopsis
Kelly, Dan and Louis are students at a prestigious business school, destined to become tomorrow's elite. The industrious trio are determined to start putting their education into practise from the off in an attempt to make as much money as they can from their fellow students. Working on the theory that relationships between the sexes can be regulated by market principles, they begin to inflate the popularity of certain individuals artificially, by hiring beautiful and sexy off-campus women as their dates for exclusive and riotous college parties. However their perfect business model soon spirals out of control as their moneymaking scheme takes off in a big way across campus.

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