
The Lift
2020

2023
Director
Jung Bum-shik
Runtime
111 minutes
Average Rating
No ratings yetSynopsis
New Normal is a captured record of 4 days in Seoul, 2022, which is a time of chaos that all the mankind never have been experienced before in entire human history. It depicts the unexpected risks and identity of fears that are hidden in everyday life and common space.
Overall Score
Fair
Category Breakdown
LGBTQ+ Representation
The film lacks explicit confirmation of queer identities or romantic pairings. However, the focus on shifting identities during societal collapse suggests a space where heteronormative structures may be disrupted.
Gender Representation
With prominent female leads like Choi Ji-woo, the film grants significant agency to women. This framework allows for the subversion of traditional gender roles amidst systemic instability.
Racial & Ethnic Diversity
As a South Korean production set in Seoul, the film offers a culturally specific lens. While the cast is predominantly Korean, the narrative explores human behavior on a global scale.
Religious & Cultural Diversity
The narrative critiques the stability of modern civilization by depicting the collapse of established institutions. It favors a fluid, situational morality as the old world gives way to chaos.
Disability Representation
There is no specific evidence regarding the inclusion or portrayal of characters with physical or neurodivergent disabilities.
Strengths
Areas for Improvement
AI Analysis
New Normal utilizes the horror and thriller genres to explore the semiotic breakdown of society. By focusing on the 'identity of fears' within everyday life, the film examines how agency is renegotiated when the status quo is dismantled. The narrative architecture prioritizes the fragility of common spaces and the shifting power dynamics that emerge when traditional structures fail. It functions as a speculative study of human behavior during unprecedented global chaos. While the film offers a sophisticated look at societal fractures, it remains grounded in a localized South Korean cultural framework. The exploration of identity is tied closely to the systemic upheaval of the setting.

2020

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