
They Call Me Joy
1997

Representation Score
Good
2023
Director
Mac Alejandre
Runtime
90 minutes
Average Rating
No ratings yetNew Showbiz Analysis
Call Me Alma succeeds as a character study focusing on women's ability to act within systemic constraints. It avoids traditional moralizing, emphasizing the survival strategies and subjective truths of its female protagonists. By centering those at the socio-economic margins, the film disrupts expectations of domestic stability. The film's strength lies in its portrayal of women's autonomy and calculated choices within stigmatized professions. It provides a localized, non-Western perspective rooted in Filipino socio-economic realities and challenges traditional moral and religious stigmas.
Category Breakdown
The film focuses on heterosexual relationships and does not include any characters with non-cisgender identities. There is no evidence of queer characters or dynamics.
The film highlights women's roles and choices, showing Alma as a woman making calculated decisions rather than being passive. It emphasizes the psychological journeys of women rather than male authority.
The film offers a perspective centered on Filipino culture, challenging Anglo-centric narratives. It explores the socio-economic realities and class-based experiences of the urban poor in a nuanced way.
The story questions traditional morality and religious stigmas by presenting sex work as a means to achieve personal goals. It also redefines the traditional family unit through a traumatic maternal bond.
There are no visible or invisible disabilities mentioned as central to the character arcs. No evidence of neurodivergence or physical disability is present in the narrative.
Present on Screen
Limited or Absent
Official Synopsis
Alma, Azi Acosta, is a high-end bar girl. She has decided that prostitution is her profession, her life, her means to achieve her dreams and her happiness. She caters to all men who can afford her price. But she favors two men: a rich lawyer and a bank executive whom she calls Tiger Joe and Kabayo respectively. Another regular customer is a student who has professed his undying love for her. Alma's routine life is disturbed when Sheila, Jaclyn Jose, an aging street prostitute, introduces herself to Alma as her mother who sold her to strangers after birth. This meeting will open the door to Alma's past that she has refused to confront. A long-lost ailing mother, the search for a father, and the truths of a painful past will test the values of these two women who have become victims of poverty and men. In the end, Alma and Sheila will make choices that will define them not only as individuals but as women.

1997

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