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Just Around the Corner

Just Around the Corner

Representation Score

0.3/10

Minimal

1933

Approved

Director

Ray McCarey

Runtime

18 minutes

Average Rating

No ratings yet

New Showbiz Analysis

Just Around the Corner serves mainly as a promotional tool for General Electric, emphasizing technological advancement and the idealized middle-class home. Its narrative structure reinforces traditional social hierarchies rather than challenging them. The film focuses on domestic ideals and consumerism typical of the early sound era, offering no disruption of conventional cultural norms.

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Category Breakdown

Does Just Around the Corner have LGBTQ+ representation?

Minimal

The film does not include any LGBTQ+ identities, sticking strictly to traditional family structures as expected in the 1930s.

How does Just Around the Corner portray gender?

Limited

Women in the film are cast in roles centered around household management, reinforcing traditional gender roles without challenging them.

How racially and ethnically diverse is Just Around the Corner?

Minimal

The movie reflects the predominantly white, middle-class society of the 1930s, catering to a specific consumer base.

How does Just Around the Corner represent religion and culture?

Minimal

The film aligns with traditional Western values, portraying the purchase of appliances as a means to achieve family stability and a perfect home.

Does Just Around the Corner include disability representation?

Minimal

Characters with disabilities are not featured, and there is no emphasis on their roles or experiences in the storyline.

Present on Screen

  • Provides a clear historical perspective on 1930s consumerist ideals and domestic stability.

Limited or Absent

  • Does not include representation of LGBTQ+ identities or diverse racial backgrounds.
  • Reinforces traditional gender roles by focusing on women in domestic settings.
  • Does not provide ability to act or visibility to characters with disabilities.
  • Emphasizes homogeneous, middle-class Western values over cultural diversity.

Official Synopsis

Promotional short produced by General Electric for release through Warner Bros. to advertise GE's home appliances.

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Where to Watch

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