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The Makeover

Name: The Makeover
Director: Colm O'Murchu
Released: 2009
Duration: 90 min

Representation Score

5.0/10

Fair

2009

Director

Colm O'Murchu

Runtime

90 minutes

Average Rating

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New Showbiz Analysis

The film operates as a conventional genre piece that prioritizes individualistic success over systemic critique. While it avoids some common pitfalls, it remains tethered to traditional social conformity. Strengths include the disruption of racial hierarchies through Brad Holloway's authoritative role and the professional ability to act granted to the female lead. However, the narrative relies heavily on clichés, such as the 'makeover' cliché to fix social inadequacy.

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Category Breakdown

Does The Makeover have LGBTQ+ representation?

Limited

The film follows a traditional storyline focused on heterosexual relationships. There are no LGBTQ+ characters or narratives that challenge standard social norms.

How does The Makeover portray gender?

Fair

Patricia Bartlett subverts traditional female clichés by acting as a high-status, ruthless professional. However, the plot relies on a makeover cliché that reinforces traditional masculine desirability.

How racially and ethnically diverse is The Makeover?

Fair

Brad Holloway disrupts racial hierarchies by holding a position of high social and aesthetic authority within the story.

How does The Makeover represent religion and culture?

Limited

The story adheres to Western consumerist ideals of individual transformation. It prioritizes social integration and personal success within a conventional romantic comedy framework.

Does The Makeover include disability representation?

Fair

Rodger Keaton’s social challenges are framed as obstacles to be fixed. This approach risks treating neurodivergent traits as problems to be solved rather than authentic identities.

Present on Screen

Brad Holloway disrupts racial hierarchies by occupying a position of high social and aesthetic authority.
Patricia Bartlett subverts traditional female clichés through her high-status, professional dominance.

Limited or Absent

The makeover cliché risks reinforcing narrow, traditional standards of masculine desirability.
Neurodivergent traits are framed as obstacles to be corrected rather than authentic identities.
The narrative lacks complexity and fails to critique Western consumerist structures.

Official Synopsis

Rodger Keaton is a socially challenged, clinically frigid, computer nerd, desperate single white male. Patricia Bartlett is a ruthless award winning journalist who has found her man. Pitted against overwhelming odds, Hollywood makeover Guru Brad Holloway is blackmailed via the threat of crippling publicity. Brad's challenge is a "mission impossible" makeover and he must prove with substantial results that his Ultimate Makeover Services are the 'Real Deal'. Over the next six weeks, Brad & Rodger take a most unlikely journey into often uncharted terrain, with hilarious & heart warming results at every turn. But can true change be given a deadline? And can anything with a deadline be thoroughly achieved? A willing dog can learn a thousand new tricks, but is self-identity a trick?

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