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Scare Campaign

Name: Scare Campaign
Director: Colin Cairnes, Cameron Cairnes
Released: 2016
Duration: 76 min

Representation Score

5.5/10

Fair

2016

Director

Colin Cairnes, Cameron Cairnes

Runtime

76 minutes

Average Rating

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New Showbiz Analysis

Scare Campaign is a postmodern horror that prioritizes intellectual disruption over broad demographic representation. It critiques the hyperreal nature of modern digital life, excelling in cultural commentary. However, the film struggles with representation across various identity markers. The casting is largely homogeneous, focusing on a white, Anglo-Australian ensemble that lacks LGBTQ+ or diverse ethnic presence. While it portrays women who play a significant role in driving the story, it fails to include characters with disabilities or varied cultural backgrounds.

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Category Breakdown

Does Scare Campaign have LGBTQ+ representation?

Minimal

The film does not include non-traditional gender identities or same-sex relationships. The main characters are a typical group of young adults without challenging the assumption that everyone is straight.

How does Scare Campaign portray gender?

Fair

Female characters play a significant role in driving the story, focusing on professional ambitions and digital obsessions rather than traditional romantic relationships.

How racially and ethnically diverse is Scare Campaign?

Limited

The casting primarily features white, Anglo-Australian actors. The film does not use diverse ethnic backgrounds or cast actors based on roles unrelated to their ethnicity.

How does Scare Campaign represent religion and culture?

Good

The film provides a critical look at modern Western consumerist culture and how it affects traditional ethical frameworks through digital performance.

Does Scare Campaign include disability representation?

Limited

There is no significant representation of visible or invisible disabilities in the characters' stories. The focus is on psychological desensitization rather than lived experiences of disability.

Present on Screen

Offers a sophisticated critique of digital-age values and attention capitalism.
Highlights female characters with significant roles in driving the plot.
Explores complex themes of moral relativism and the blurring of reality.

Limited or Absent

Needs more representation of LGBTQ+ identities and non-traditional gender expressions.
Requires more diverse ethnic and racial backgrounds in casting.
Should integrate characters with visible or invisible disabilities into the narrative.

Official Synopsis

A popular prank TV show, Scare Campaign, has been entertaining audiences for the last 5 years with its mix of old school scares and hidden camera fun. But as we enter a new age of online TV, the producers find themselves up against a new hard edged web series that makes their show look decidedly quaint. It's time to up the ante, but will the team go too far this time, and are they about to prank the wrong guy?

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