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The Alarm Clock

Name: The Alarm Clock
Director: Júlio Alves
Released: 1996
Duration: 11 min

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Representation Score

1.6/10

Minimal

1996

Director

Júlio Alves

Runtime

11 minutes

Average Rating

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New Showbiz Analysis

The Alarm Clock is a minimalist, absurdist study of social order and consumerism. It uses a disruptive object to blur the lines between transgression and authority, particularly through the visual mirroring of the thief and the police officer. While the film offers a subtle critique of social roles and institutional stability, it lacks demographic complexity. The narrative prioritizes thematic absurdity over exploring diverse identities. Ultimately, the film serves more as a postmodern commentary on morality and capitalism than as a platform for diverse character exploration.

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Category Breakdown

Does The Alarm Clock have LGBTQ+ representation?

Minimal

The film does not include any characters with LGBTQ+ identities or non-cisgender traits. The story focuses solely on the interactions between the thief, supermarket staff, and the police officer.

How does The Alarm Clock portray gender?

Limited

The story revolves around typical roles such as the thief and the cop. While not overtly sexist, the film does not show women in powerful or intellectually superior positions.

How racially and ethnically diverse is The Alarm Clock?

Limited

The setting and characters are described without mentioning specific racial or ethnic backgrounds. There is no indication of a predominantly non-white cast or intentional casting choices to diversify the cast.

How does The Alarm Clock represent religion and culture?

Fair

The film critiques capitalist themes by focusing on conflicts related to shoplifting. It uses visual similarities among characters to criticize institutional stability and traditional ideas of justice.

Does The Alarm Clock include disability representation?

Minimal

There is no mention of characters with visible or invisible disabilities. The plot summary does not indicate any representation of neurodivergent individuals.

Present on Screen

Offers a subtle critique of consumerist structures and social roles.
Uses postmodern narrative techniques to challenge traditional moral hierarchies.

Limited or Absent

Lacks diverse representation of various identity groups.
Character-sparse narrative that misses opportunities for demographic complexity.

Official Synopsis

On a supermarket shelf, a particular alarm clock keeps blaring off-hand, upsetting the staff and the customers. Eventually, it's golden frame attracts the attention of a shoplifter, who is almost caught by security because of that feature. After escaping without paying from two other stores, the thief will come face to face with a cop - also wearing a long coat similar to the thief's - and the clock will blurt up again - in the wrong pocket.

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