Under ConTroll
2020
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Diversity score: 3.9 out of 10
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The Video Store Commercial
2019
Director
Cody Kennedy, Tim Rutherford
Runtime
4 minutes
Average Rating
No ratings yetSynopsis
A desperate video store owner hires a crew to shoot a commercial in his shop. But when they accidentally destroy a cursed VHS, suddenly, all their lives are in danger – and worse yet, the commercial may never get finished.
Where to Watch
Diversity & Representation
Overall Score
3.8/10
Limited
Category Breakdown
LGBTQ+ Representation
The film lacks explicit evidence of LGBTQ+ characters or non-heteronormative identities. The narrative focuses on a supernatural conflict involving a cursed VHS rather than queer-coded subtext.
Gender Representation
The story centers on a video store owner and a production crew. There is no clear evidence of gender role subversion or diverse gender hierarchies within the plot.
Racial & Ethnic Diversity
The production provides no details regarding the racial composition of the cast. There is a lack of verifiable evidence concerning intentional racial integration or diverse character agency.
Religious & Cultural Diversity
The plot prioritizes survival and professional desperation over critiques of social or religious structures. Themes are driven by genre-specific stakes rather than cultural deconstruction.
Disability Representation
There is no information available regarding the inclusion of characters with physical or neurodivergent disabilities. No representation in this category is documented.
Strengths
- The film utilizes genre-blending elements of comedy, fantasy, and horror to drive its plot.
Areas for Improvement
- The narrative lacks visible evidence of diverse character agency or intersectional representation.
- There is no documented focus on subverting traditional gender roles or social hierarchies.
- The film provides no information regarding racial diversity or cultural deconstruction.
AI Analysis
The film operates primarily as a genre-driven independent comedy-horror. Its narrative architecture prioritizes the tension of a cursed object and the chaos of a film shoot over the integration of intersectional identities. Because the story focuses on supernatural stakes and professional desperation, it lacks visible evidence of progressive narrative intervention. The production does not appear to aim for systemic social critique or the subversion of traditional power dynamics. Ultimately, the film relies on established genre tropes. This results in a lack of documented diversity across racial, gender, and LGBTQ+ spectrums.
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