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Ustedes deciden

Name: Ustedes deciden
Director: Esteban Rey Cazes
Released: 2023
Duration: 92 min

Representation Score

3.8/10

Limited

2023

Director

Esteban Rey Cazes

Runtime

92 minutes

Average Rating

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New Showbiz Analysis

Ustedes deciden functions primarily as a social satire regarding the attention economy and the pursuit of digital stardom. The film's strength lies in its critique of how modern celebrity is constructed through algorithmic validation rather than traditional merit. However, the film lacks depth in reflecting multiple aspects of identity. The narrative focuses heavily on the protagonist's journey, leaving little room for diverse identity-based arcs or a broad spectrum of social representation. Ultimately, the work serves as a commentary on the mechanics of fame, prioritizing the shift from performance arts to social media over a diverse cast of characters.

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Category Breakdown

Does Ustedes deciden have LGBTQ+ representation?

Limited

The film does not explicitly show queer narratives or non-cisgender identities. It focuses on the protagonist's individual journey without addressing LGBTQ+ issues.

How does Ustedes deciden portray gender?

Fair

The story centers on Nico's personal role within the influencer landscape. There is no clear indication of female characters in positions of power or subversions of gender hierarchies.

How racially and ethnically diverse is Ustedes deciden?

Fair

While the digital world offers potential for diverse casting, there is no confirmation of a non-white majority. The score reflects potential rather than verified representation.

How does Ustedes deciden represent religion and culture?

Fair

The narrative engages with modern cultural shifts by critiquing how digital social capital replaces traditional fame. It explores the instability of morality in the attention economy.

Does Ustedes deciden include disability representation?

Minimal

There is no evidence of characters with visible or invisible disabilities within the narrative.

Present on Screen

Offers a sharp critique of the modern attention economy and digital-age morality.
Provides a contemporary look at the transition from traditional acting to social media influence.

Limited or Absent

Lacks explicit representation of LGBTQ+ identities or queer-focused narratives.
Shows limited evidence of diverse racial casting or balanced gender power dynamics.
Does not include characters representing visible or invisible disabilities.

Official Synopsis

Having had his fill of rejections in the acting business, Nico decides to pursue fame via another medium: social media. In a virtual world driven by influencers, likes, and celebrity obsessions, Nico stumbles into a series of hilarious and strange encounters that will test how far he’s willing to go for social media stardom.

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