New Showbiz

You are here:
New Biz in the Hood

New Biz in the Hood

2019

Director

Mohamed Hamidi

Runtime

90 minutes

Average Rating

No ratings yet

Synopsis

Fred Bartel is the charismatic boss of a trendy Parisian communication agency, Happy Few. After a heated tax audit, he was forced by the administration to relocate overnight his company in La Courneuve. Fred and his team meet Samy, a young suburb who will quickly propose to teach them the rules and practices to adopt in this new environment.

Where to Watch

Diversity & Representation

Overall Score

6.0/10

Good


Category Breakdown

LGBTQ+ Representation

Limited

The narrative focuses on professional class and geographic relocation. There is no visible engagement with LGBTQ+ character arcs or critiques of heteronormativity within the primary plot.

Gender Representation

Fair

The story centers on Fred Bartel, a male leader. The plot lacks evidence of female characters possessing high agency or the subversion of traditional gender hierarchies.

Racial & Ethnic Diversity

Good

The film disrupts corporate homogeneity by moving a Parisian agency to the diverse suburb of La Courneuve. Samy provides a shift in power, allowing marginalized voices to lead.

Religious & Cultural Diversity

Good

Social friction arises as the agency's norms are challenged by localized suburban culture. This setup critiques the perceived superiority of traditional Western corporate environments.

Disability Representation

Minimal

The film provides no information regarding characters with visible or invisible disabilities. No representation is present in the current narrative context.

Strengths

  • Intentional disruption of French corporate homogeneity through geographic relocation.
  • Subversion of power dynamics by giving agency to suburban characters.
  • Effective critique of the social friction between disparate socioeconomic classes.

Areas for Improvement

  • Lack of visible engagement with LGBTQ+ identities or character arcs.
  • Limited portrayal of female characters with high agency or leadership.
  • Absence of representation regarding characters with visible or invisible disabilities.

AI Analysis

The film's primary strength lies in its structural approach to racial and socioeconomic integration. By relocating a trendy Parisian agency to La Courneuve, the story actively deconstructs the hierarchy between the urban center and the periphery. The character of Samy serves as a vital bridge, granting agency to a demographic often marginalized in corporate narratives. However, the film appears heavily centered on a male protagonist, which limits the depth of its gender representation. The focus on Fred Bartel's professional transition leaves little room for exploring diverse gender dynamics or female leadership. Overall, while the film excels at challenging class-based displacement and racial homogeneity, it lacks engagement with LGBTQ+ identities and disability representation, resulting in a moderate diversity profile.

How are these scores produced? →

Featured in

  • Best Racial & Ethnic Representation in Film
  • Best Religious & Cultural Representation in Film

Similar Movies

Movie poster for Fake News

Fake News

2021

No user ratings available yet
Diversity score: 5.8 out of 10

Rate this Movie

No rating selected
Use arrow keys to select a rating from 1 to 5 stars
Optional text review, maximum 2000 characters
Tip: Wrap spoilers with ||double pipes|| to hide them
0/2000 characters
You must be signed in to submit a rating

Reviews

No reviews yet. Be the first to share your thoughts on this movie!

Use the rating form above to leave a star rating and optional review.