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New Biz in the Hood

Name: New Biz in the Hood
Director: Mohamed Hamidi
Released: 2019
Duration: 90 min

Representation Score

5.0/10

Fair

2019

Director

Mohamed Hamidi

Runtime

90 minutes

Average Rating

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New Showbiz Analysis

The film stands out for its approach to integrating racial and socioeconomic diversity by relocating a Parisian ability to act to La Courneuve. This move challenges the divide between urban centers and suburbs. Samy’s role empowers a demographic often sidelined in corporate narratives. However, the film focuses heavily on a male protagonist, limiting the exploration of diverse gender dynamics and female leadership. Overall, while the film successfully critiques class-based displacement and racial homogeneity, it falls short in engaging with LGBTQ+ identities and disability representation, resulting in a mixed diversity profile.

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Category Breakdown

Does New Biz in the Hood have LGBTQ+ representation?

Limited

The main plot does not include any LGBTQ+ character arcs or challenge the idea that everyone is straight.

How does New Biz in the Hood portray gender?

Fair

The story revolves around Fred Bartel, a male leader. It does not show strong roles for female characters or challenge traditional gender roles.

How racially and ethnically diverse is New Biz in the Hood?

Good

The film breaks up corporate uniformity by moving a Parisian ability to act to the diverse suburb of La Courneuve. Samy's role shifts power to underrepresented voices.

How does New Biz in the Hood represent religion and culture?

Good

The story highlights the clash between corporate norms and local suburban culture, questioning the dominance of Western corporate environments.

Does New Biz in the Hood include disability representation?

Minimal

There are no characters with visible or invisible disabilities in the film.

Present on Screen

Disrupts French corporate uniformity through geographic relocation.
Shifts power dynamics by giving voice to suburban characters.
Highlights the social friction between different socioeconomic classes.

Limited or Absent

Does not engage with LGBTQ+ identities or character arcs.
Limited portrayal of female characters with strong roles.
No representation of characters with visible or invisible disabilities.

Official Synopsis

Fred Bartel is the charismatic boss of a trendy Parisian communication agency, Happy Few. After a heated tax audit, he was forced by the administration to relocate overnight his company in La Courneuve. Fred and his team meet Samy, a young suburb who will quickly propose to teach them the rules and practices to adopt in this new environment.

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