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It's Not Custard

Name: It's Not Custard
Director: Kate McCoid
Released: 2018
Duration: 6 min

Representation Score

5.8/10

Fair

2018

Director

Kate McCoid

Runtime

6 minutes

Average Rating

No ratings yet

New Showbiz Analysis

It's Not Custard is a dark comedy that explores the reclamation of ability to act through a magical realist lens. The story centers on Louise, a teenager navigating the systemic vulnerabilities of bullying and domestic friction. The film succeeds in subverting traditional social hierarchies by presenting institutions like family and school as sources of conflict rather than support. This focus on the underrepresented individual provides a progressive framework for character development. However, the film lacks visibility regarding LGBTQ+ characters or non-straight relationships. Without specific information on these demographics, the scope of its inclusivity remains limited to gendered and physical social dynamics.

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Category Breakdown

Does It's Not Custard have LGBTQ+ representation?

Limited

The narrative focuses on the interpersonal dynamics of a teenage girl and her immediate peers. There is no explicit mention of LGBTQ+ characters or non-straight relationships.

How does It's Not Custard portray gender?

Good

The film centers on a female protagonist's journey and internal struggles. It challenges traditional stereotypes by depicting the older sister and school bullies as primary antagonists.

How racially and ethnically diverse is It's Not Custard?

Minimal

The available information provides no details regarding the racial or ethnic composition of the cast or the setting. No reliable score can be assigned.

How does It's Not Custard represent religion and culture?

Good

The story critiques traditional pillars of stability by portraying the home and school as sites of cruelty. A magical gift shifts power dynamics in favor of the underrepresented.

Does It's Not Custard include disability representation?

Fair

The film explores the social stigma and psychological impact of acne. It treats this physical condition as a source of systemic social exclusion and unrelenting torment.

Present on Screen

Subverts traditional female archetypes by focusing on a protagonist's journey from victimhood to empowerment.
Critiques social hierarchies by portraying domestic and educational institutions as sites of systemic friction.
Explores the psychological weight of social exclusion through the lens of physical appearance.

Limited or Absent

Lacks explicit representation of LGBTQ+ characters or non-straight relationships.
Provides no information regarding the racial or ethnic diversity of the cast or setting.

Official Synopsis

It's Not Custard is the darkly comic story of Louise, a teenager suffering unrelenting acne and continual bullying, at home from her cruel older sister Jennifer, and at school from tormentors in and out of class. She wishes to cease their teasing and she is presented with such an opportunity when she awakes to find her acne gone. However, this magical gift has a bizarre consequence...and it's one that favours our hero.

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