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The LEGO® Story

The LEGO® Story

Representation Score

2.5/10

Limited

2012

Director

Kim Pagel

Runtime

17 minutes

Average Rating

No ratings yet

New Showbiz Analysis

The LEGO® Story is a celebratory corporate history that honors the brand's heritage. Its primary aim is to document the company's achievements, prioritizing institutional continuity over social complexity. By focusing on the Danish company's industrial growth and traditional values, the film adheres to conventional narratives without challenging systemic structures or representing diverse identities. Ultimately, the film serves as a historical account of the brand rather than a narrative that disrupts conventional social clichés or represents diverse communities.

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Category Breakdown

Does The LEGO® Story have LGBTQ+ representation?

Limited

The film does not include any LGBTQ+ characters or stories. It focuses on the historical development of the brand, emphasizing traditional family values.

How does The LEGO® Story portray gender?

Fair

The story centers on male leaders and innovators from the past. It does not challenge traditional gender roles or hierarchies.

How racially and ethnically diverse is The LEGO® Story?

Limited

The film highlights the European roots of the company. Its historical focus may overlook diverse perspectives from different backgrounds.

How does The LEGO® Story represent religion and culture?

Limited

The movie celebrates a Western commercial tradition and industrial heritage. It upholds cultural stability and heritage without questioning capitalist institutions.

Does The LEGO® Story include disability representation?

Minimal

There are no characters with visible or invisible disabilities featured in the film. The focus remains on the evolution of the brand’s products.

Present on Screen

  • Offers a clear, celebratory view of the brand's historical journey.
  • Effectively conveys the significance of industrial legacy and brand longevity.

Limited or Absent

  • Does not feature LGBTQ+ characters or stories.
  • Overlooks diverse racial, ethnic, or disability-related perspectives.
  • Depicts traditional gender hierarchies and leadership.

Official Synopsis

As toy maker LEGO heads into its 80th year, Lego present this newly launched animated short film, which looks at the history of the iconic brand. A nicely produced look back at the brand LEGO.

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