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97%

Name: 97%
Director: Ben Brand
Released: 2013
Duration: 9 min

Representation Score

2.8/10

Limited

2013

Director

Ben Brand

Runtime

9 minutes

Average Rating

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New Showbiz Analysis

97% serves as a contemporary character study focused on the tension between digital technology and human emotion. The narrative uses a smartphone app and a crowded subway to explore the paradox of physical proximity versus emotional isolation. While the film features a multicultural cast, it lacks the explicit subversion of social hierarchies or the presence of underrepresented identities necessary for a higher diversity rating. It remains a conventional exploration of modern romantic connectivity. Ultimately, the work reflects current social behaviors rather than challenging established cultural or systemic structures.

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Category Breakdown

Does 97% have LGBTQ+ representation?

Minimal

The film focuses on a man seeking a potential love interest. There is no clear indication of non-straight relationships or gender fluidity.

How does 97% portray gender?

Fair

The story centers on a traditional romantic pursuit. While the cast includes female actors, the narrative does not challenge typical gender roles.

How racially and ethnically diverse is 97%?

Fair

The cast names suggest a multicultural ensemble. However, there is no specific mention of how different ethnic groups contribute to the story.

How does 97% represent religion and culture?

Fair

The film explores modern loneliness and digital connection. It functions as a character study of social behavior rather than a critique of cultural institutions.

Does 97% include disability representation?

Minimal

There is no documentation of characters with visible or invisible disabilities. Neurodivergence or physical impairments are not part of the narrative.

Present on Screen

The cast suggests a degree of multiculturalism through a diverse range of names.
The film provides a relatable exploration of modern loneliness and digital intimacy.

Limited or Absent

The narrative lacks explicit representation of LGBTQ+ identities or non-binary experiences.
There is no visible integration of characters with disabilities or neurodivergent traits.
The story does not actively subvert traditional gender hierarchies or social norms.

Official Synopsis

A man tries to track down a potential love interest on a crowded train using a smartphone app.

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