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This Time I'll Make You Rich

Name: This Time I'll Make You Rich
Director: Gianfranco Parolini
Released: 1974
Duration: 101 min

Representation Score

2.1/10

Limited

1974

Director

Gianfranco Parolini

Runtime

101 minutes

Average Rating

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New Showbiz Analysis

This 1974 action-comedy operates as a traditional genre piece, prioritizing kinetic energy and established clichés over social complexity. The narrative is built around physical archetypes, specifically focusing on the muscularity and strength of its male leads to drive the plot forward. While the film offers some ethnic variety through its international protagonists, it remains firmly rooted in a Western-centric worldview. The story follows standard criminal underworld dynamics without attempting to challenge or critique the social hierarchies of its era. Ultimately, the film lacks depth in reflecting multiple aspects of identity. It relies on conventional masculine archetypes and standard crime clichés, offering little in the way of progressive representation or systemic commentary.

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Category Breakdown

Does This Time I'll Make You Rich have LGBTQ+ representation?

Limited

The film focuses on a male-centric crime plot involving bodyguards and drug trafficking. There is no representation of LGBTQ+ identities or narratives that question the assumption that everyone is straight or cisgender.

How does This Time I'll Make You Rich portray gender?

Limited

The story centers on male physical prowess and muscular development. Men drive the plot, relying on traditional masculine archetypes of strength.

How racially and ethnically diverse is This Time I'll Make You Rich?

Fair

The film features an international cast, including an Italo-American and a Scottish protagonist. However, the framework centers primarily on Western European and Western diaspora identities.

How does This Time I'll Make You Rich represent religion and culture?

Limited

The plot revolves around the illegal drug trade and criminal underworld. It functions as a standard genre cliché rather than a critique of capitalism or Western institutions.

Does This Time I'll Make You Rich include disability representation?

Minimal

There is no information regarding characters with visible or invisible disabilities. No evidence exists to support a score in this category.

Present on Screen

The film provides some ethnic variety by featuring an international ensemble with Italo-American and Scottish protagonists.

Limited or Absent

The narrative relies heavily on traditional masculine archetypes and physical prowess.
The story lacks representation of non-assuming gender matches what was assigned at birth identities or LGBTQ+ narratives.
The framework remains centered on Western European and Western diaspora identities.
There is no evidence of characters with visible or invisible disabilities.

Official Synopsis

Joe Esposito, an italo-american, and Brad McCoy, a Scottish man, are engaged by Giorgiakis to be his bodyguards, due to their physical stature, and muscular development. Only, on the cover, both men are dealing in drugs... Wang and his gang get interested in a particular big cache of drugs, and therefore Giorgiakis, and his bodyguards, will find themselves under unexpected pressure.

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