Single
2015
No user ratings available yet
Representation score: 3.8 out of 10
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A Business Proposal
Representation Score
5.1/10
Fair
2025
TV-14Director
Rako Prijanto
Runtime
117 minutes
Average Rating
No ratings yetNew Showbiz Analysis
A Business Proposal follows a classic romantic comedy structure, using the popular boss-employee cliché. The film serves as a localized adaptation of an existing webtoon, adhering to established genre conventions. The production offers strong Southeast Asian representation through its predominantly Indonesian cast and setting. This provides a shift away from Western-centric casting norms in mainstream cinema. However, the narrative structure remains conventional, focusing on standard romantic resolutions and professional hierarchies, offering a feel-good experience that operates within existing social and economic structures.
Category Breakdown
Does A Business Proposal have LGBTQ+ representation?
The story centers on a heterosexual relationship between Sari and Utama. There is no mention of characters with diverse gender identities or critiques of the assumption that everyone is straight or cisgender.
How does A Business Proposal portray gender?
Sari takes control over her finances and initiates a blind date. However, the boss-employee dynamic may reinforce traditional power structures typical of the genre.
How racially and ethnically diverse is A Business Proposal?
The film features a primarily Indonesian cast, providing significant representation for Southeast Asian identities within a mainstream commercial context.
How does A Business Proposal represent religion and culture?
The narrative leans into traditional romantic comedy clichés and professional hierarchies. It operates within existing socioeconomic frameworks without challenging them.
Does A Business Proposal include disability representation?
There is no information available regarding the inclusion of characters with visible or invisible disabilities.
Present on Screen
- Provides strong Southeast Asian representation through a predominantly local Indonesian cast.
- Features a female protagonist who takes control over her finances and romantic life.
- Adapts popular webtoon intellectual property for regional audiences.
Limited or Absent
- Relies on traditional power hierarchies inherent in the boss-employee dynamic.
- Does not include characters with diverse gender identities or LGBTQ+ exploration.
- Follows conventional social and professional structures without offering critical insights.
Official Synopsis
Short on cash, food analyst Sari makes a deal to go on a blind date, only to realize she's been set up with Utama, her hateable but handsome boss.
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