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A Business Proposal

A Business Proposal

2025

TV-14

Director

Rako Prijanto

Runtime

117 minutes

Average Rating

No ratings yet

Synopsis

Short on cash, food analyst Sari makes a deal to go on a blind date, only to realize she's been set up with Utama, her hateable but handsome boss.

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Diversity & Representation

Overall Score

5.2/10

Fair


Category Breakdown

LGBTQ+ Representation

Fair

The story centers on a heterosexual romance between Sari and Utama. There is no explicit evidence of non-cisnormative identities or critiques of heteronormativity in the plot.

Gender Representation

Fair

Sari acts with agency regarding her finances and the blind date. However, the boss-employee dynamic risks reinforcing traditional power hierarchies common to the genre.

Racial & Ethnic Diversity

Good

The film features a predominantly local Indonesian cast. This provides significant representation for Southeast Asian identities within a mainstream commercial framework.

Religious & Cultural Diversity

Fair

The narrative leans into traditional romantic comedy tropes and professional hierarchies. It operates within existing socioeconomic frameworks rather than challenging them.

Disability Representation

Minimal

There is no information available regarding the inclusion of characters with visible or invisible disabilities.

Strengths

  • Provides strong Southeast Asian representation through a predominantly local Indonesian cast.
  • Offers a female protagonist with agency regarding her financial decisions and romantic choices.
  • Delivers a localized adaptation of popular webtoon intellectual property for regional audiences.

Areas for Improvement

  • Relies on traditional power hierarchies inherent in the boss-employee romantic trope.
  • Lacks evidence of non-cisnormative identities or LGBTQ+ character exploration.
  • Follows conventional social and professional structures without offering systemic critique.

AI Analysis

A Business Proposal follows a classic romantic comedy structure, utilizing the popular boss-employee trope. The film functions as a localized adaptation of an existing webtoon, meaning it likely adheres to established genre conventions rather than seeking to subvert them. The production excels in regional representation by centering Southeast Asian identities through its Indonesian cast and setting. This provides a necessary shift away from Western-centric casting norms in mainstream cinema. However, the narrative architecture remains conventional. It focuses on standard romantic resolutions and professional hierarchies, offering a feel-good experience that operates within existing social and economic structures rather than deconstructing them.

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