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24×36

Name: 24×36
Director: Kevin Burke
Released: 2016
Duration: 81 min

Representation Score

5.1/10

Fair

2016

Director

Kevin Burke

Runtime

81 minutes

Average Rating

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New Showbiz Analysis

24×36 serves as a specialized study of a niche creative ecosystem. It finds its progressive value in disrupting the traditional Hollywood monopoly by favoring independent models of cultural expression. While the film elevates alternative voices and provides a platform for non-traditional creators, it lacks deep multi-layered focus. The narrative prioritizes the medium of illustration over identity politics or systemic social critiques. Ultimately, the documentary succeeds as an artistic history but remains a professional survey rather than a social commentary.

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Category Breakdown

Does 24×36 have LGBTQ+ representation?

Fair

The film focuses on the evolution of graphic design and poster art. There is little evidence of explicit narratives related to sexual orientation or gender identity.

How does 24×36 portray gender?

Fair

The film presents contributors within the illustration industry with a balanced view. It maintains a neutral, professional tone without actively challenging traditional gender roles.

How racially and ethnically diverse is 24×36?

Fair

The cast reflects the professional landscape of the art world through a globalized lens. However, the narrative does not center on specific racial struggles or systemic critiques.

How does 24×36 represent religion and culture?

Good

The documentary highlights a shift from corporate Hollywood dominance to decentralized art movements. It celebrates individual creative autonomy over centralized capitalist structures.

Does 24×36 include disability representation?

Minimal

The film contains no mention of disability representation. The narrative remains strictly focused on the history and resurrection of illustrated movie poster art.

Present on Screen

Celebrates decentralized, independent art movements that disrupt the Hollywood monopoly.
Provides a platform for non-traditional creators to reclaim ability to act in the illustration medium.
Offers a balanced view of professional contributors within the graphic design industry.

Limited or Absent

Lacks depth regarding racial and ethnic identities.
Does not center explicit LGBTQ+ narratives or character arcs.
Fails to engage with systemic social critiques or identity politics.

Official Synopsis

A documentary exploring the birth, death and resurrection of illustrated movie poster art. Through interviews with a number of key art personalities from the 70s and 80s, as well as many modern, alternative poster artists, “Twenty-Four by Thirty-Six” aims to answer the question: What happened to the illustrated movie poster? Where did it disappear to, and why? In the mid 2000s, filling the void left behind by Hollywood’s abandonment of illustrated movie posters, independent artists and galleries began selling limited edition, screenprinted posters — a movement that has quickly exploded into a booming industry with prints selling out online in seconds, inspiring Hollywood studios to take notice of illustration in movie posters once more.

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